Your Trainers
“They are not talkers and thinkers alone! They have done it in past; they are doing it every day!”
“Training/Teaching is not about sharing the way we learned it, it is about how others can learn it the best way. We have structural teaching methods for better learning + we use associative theory of memory to make it even more effective”
Our mentors have been doing and teaching for last 8 years, what makes us unique
- We enjoy sharing knowledge (even when it is not needed J)
- Team @IIMs, Team @IIFT, Team @AIMK, Team @Infocom, Team @Nasscom
- We are passionately in love with Digital World and Marketing
- Simplified thoughts (That’s how you can judge an expert)
- “The importance of Google PageRank??? We explained it with an example of Armani Suit”
- We start every proposal with “Why will people from us”
- Check some of our videos to know about us.
Chief Mentor/Trainer
Aji Issac Mathew: He had a choice to make in 2003 and we are glad that he made the right choice. He opted out of B-School Placement and joined a web startup. He was the first employee and the team grew to 150+ employees in 5 years. In this journey we created some of the large US financial communities with technical innovations. He has completed his MCA (+MBA) from AIMK, he started his first company in 2002 and Techshu is his 3 venture. He is a regular speaker at different events (@IIMs, @IIFs, @AIMK, @Other colleges, @Infocom, @Startup Saturday Mumbai, Kolkata and more ..)
- Some of his presentations are available at Slideshare.net/ajinimc
- His recommendations are available at Aji’s Recommendations
His also consults for other Digital Marketing companies at various levels.
Currently mentoring the overall Digital Marketing work at Linen Club (Aditya Birla), TheWanderers and many many more (under NDA, unable to share all the client names).
His favorite quote is “What platforms are you talking about, I only understand railway platforms (by NASSCOM Regional Head, Suparno Mitra” (According to Aji, this is so relevant for Digital Marketing as well, don’t be passionate about platforms and methods you use, be passionate about the goals you want to achieve and let the goal and SWOT analysis decide the platform and strategies)
Personal Mentors/Trainer:
“Every 5 member team will get a personal mentor for practical and follow ups. As we said, training is a not a business for us, making you an effective web marketing person is our Dharma and Karma. Don’t expect glamour, it’s the practically effective methods. Each 5 member team will have access to one personal mentor/trainer, who will help you do things during practical sessions and follow up sessions”



