Digital Soch

Are you going to steal from my house? Please do, just give credit

Aji Issac Mathew — Tue, 02 Aug 2011 17:56:43 +0000

My referrers in Firefox is off (I happen to do this for various reasons, many of my friends do that too). Since my referrer was disable on Firefox, I detected that one of our client’s images were broken. Quickly I …

How did Govind Tiwari happen?

bhanusmita — Wed, 20 Jul 2011 07:57:24 +0000

Fastrack had INR 6400000 as its digital marketing budget in the year 2008. BBC spent about £1.4m on digital advertising during the financial year 2009-10 Nestlé doubled its digital budget for KitKat to £4m in the year 2011. Now comes …

Lukas in hollywood, Only good product is enough, marketing happens

Aji Issac Mathew — Tue, 05 Jul 2011 06:14:32 +0000

Let’s understand the good product vs marketing debate with Lukas. There was this man named Lukas, he was strong, sexy and extremely handsome. He want to have female fan base. Lukas knew he will get there. He met a Friend who happens …

Does brand building through digital marketing need to be radically different vis-à-vis conventional media?

Aji Issac Mathew — Sun, 12 Jun 2011 19:59:42 +0000

Recently I met Vivek Bhargava at Adtech. He was the sole saviour of the Adtech discussion about SEO & SEM, his answers reflected his deep involvement in the subject (it’s good to have such people in the industry). He recently …

Social Media ROI

Aji Issac Mathew — Sun, 12 Jun 2011 19:21:31 +0000

http://www.facebook.com/DigitalSoch: I just read http://www.digitaltonto.com/2009/quest-for-digital-media-roi/, and found some great points here. Social Media ROI or Digital Media ROI We deal with it every day, at times in the board meetings where I have to explain them the illogical demands I reach a …

Learn Landing Page Optimization from Anna Hazare and Baba Ramdev

Aji Issac Mathew — Thu, 09 Jun 2011 07:13:29 +0000

I must accept that in last 7 to 8 days, I have watched more TV than ever and it was all about Baba Ramdev, Anna Hazare and Arnab Goswami Debates …. At times it feels “P2P aka Politician to Politician …

Having a website is the worst thing in India for Small Businesses

Aji Issac Mathew — Wed, 08 Jun 2011 05:57:45 +0000

It’s been 8+ years, I have seen the Indian Web growing from nowhere to this phase. We ran different campaigns (like anHour.in to help the businesses understand about web and its uses. We have seen the power of web (both …

Why Social Media & SEX can be more fun?

Aji Issac Mathew — Fri, 27 May 2011 10:11:34 +0000

Digital Soch = Condom for Social Media so that you can enjoy the SEX When we were teens we listened to the stories about sex, the fun part of it, the excitement with wide-eyed enthusiasm. Well, those who never had …

Digital SOCH: “I only understand Railway platforms”, Suparno Moitra NASSCOM

Aji Issac Mathew — Fri, 27 May 2011 10:09:15 +0000

(Fourth from left is Suparno da of Nasscom. In this pic, Arun (Techshu), Aninda (Nasscom), Sanjeeb (Techshu), Suparno Moitra (NASSCOM), Abinaba Dey (Avow Founder), Abhirupa, Bhanusmita and Prabhajan of Techshu) It was during the work we did for NASSCOM EMERGEOUT …

SOCH started in 2003, in 2011 purpose is the same

Aji Issac Mathew — Fri, 27 May 2011 10:07:05 +0000

SOCH started in 2003, it just got a new avatar today (DIGITAL SOCH). As many of you might know that most of the team members who got associated with TECHSHU are associated with Army Institute of Management (AIMK) (Aji, Prabhanjan, …