What is Digital Soch?

Digital technologies are impacting each one of us in a big way. The things are changing now– how we play, do things, talk as individuals and groups, and how and what we learn. As a result it is becoming imperative for the businesses (be it brands, SMEs, big corporate houses, startups) to see digital marketing as a business critical to reach, know and interact with the consumers.

DigitalSoch, the education arm of TechShu. addresses a pressing need for digital talent across all the industries. From the hiring perspective, there’s a huge demand for digitally aware individuals and digital specialists across all fields. Many companies have already made some major investments over the past years in digital infrastructure, whereas some are catching the ‘going digital’ bug now. In either case, the companies are increasingly looking to build an expert in-house team which is aware of the latest digital marketing techniques available, their appropriate use and measurement as well as skilled at using alternative digital marketing tools.

Our aim is to educate and mentor people from different disciplines in industry and academe on how to market in the new digital environment and measure the effectiveness of the digital marketing efforts, activities and investment. Besides strategic understanding as well as practical knowledge on all topics related to digital marketing, you will get an opportunity to interact and network with some of the most original minds in digital arena. Representatives from TechShu (an end-to-end digital marketing company, has clients like Aditya Birla…has worked voluntarily for NASSCOM EMERGEOUT) will also share their in-house ideas on how they work and play in digital environments.